Penawaran Baru: Pengenalan Pengembangan Produk-Baru dan Hubungannya dengan Inovasi

Daniella Cynthia Sampepajung

Abstract


Pengembangan produk baru atau New Produk Development sudah diterima luas sebagai bagian integral dari Produk dalam teori Bauran Pemasaran. Namun, teori inovasi dalam pembahasan ini secara umum belum dimasukkan sebagai bagian dari kajian pemasaran. Artikel ini berpendapat bahwa mata kuliah pemasaran untuk level sarjana perlu memasukkan beberapa teori inovasi sebagai kajian yang telah berkembang sebagai bagian tidak lepas dari pasar modern saat ini. 


References


CCAI, 2014. Coca-Cola Amatil Indonesia. [Online] Available at: http://coca-colaamatil.co.id/products/index/46.45.41.45.39.41.41.39.40.42.40.45.42.41.44.43.107/minute-maid [Accessed 15 December 2014].

Dahan, E. & Hauser, J., 2002. Product Development: Managing a Dispersed Process. In Handbook of Marketing. London: Sage.

Dewar, R.D. & Dutton, J.E., 1986. The Adoption of Radical and Incremental Innovation: An Empirical Analysis. Management Science, 32.

IBM, 2006. Enabling Multifaceted Innovation.

Kotler, P. & Keller, K., 2012. Marketing Management. 13th ed. Prentice Hall.

Lawrence, Weber & Post, 2005. Influencing the Political Environment. In Business and Society. New York: McGraw-Hill.

Maid, M., 2014. Minute Maid. [Online] Available at: http://www.minutemaid.com/pdf/Minute-Maid_Timeline_7-12-13.pdf [Accessed 15 December 2014].

Purnomo, S.H., 2009. Food Review. [Online] Available at: http://www.foodreview.co.id/login/preview.php?view&id=33637 [Accessed 15 December 2014].

Sainbury, L., 2003. In London Innovation Conference., 2003. http://www.dti.gov.uk/ministers/speeches/sainsbury170303.html.

Sanderson, S. & Uzumeri, M., 1995. Managing product families: The Case of Sony Walkman. Resarch Policy, 24, pp.761-82.

Schumpeter, J.A., 1934. The Theory of Economic Development. Transaction Publisher.

Tether, B.S., 2003. What is Innovation: Approaches to Distinguishing New Products and Processes from Existing Products and Processes. Working Paper No 12.

Tether, B., 2011. New Product Development. CRIC.

Tidd, J. & Bessant, J., 2009. Managing Innovation: Integrating Technological, Market and Organisational Change. 4th ed. Wiley.

Thusman, L. & Anderson, P., 1986. Technological Discotinues and Organizational Environments. Administrative Science Quarterly, 31, pp.439-65.

Utterback, J.M. & Abernathy, W.J., 1975. A Dynamic Model of Process and Product Innovation. The International Journal of Management Science, 3.


Refbacks

  • There are currently no refbacks.


Flag Counter