HUBUNGAN FASILITAS, KUALITAS PELAYANAN, HARGA DAN TEMPAT TERHADAP KEPUASAN PENGUNJUNG AGROWISATA DI PT PERKEBUNAN TAMBI, KABUPATEN WONOSOBO

Idris Santoso, Hendrik Johannes Nadapdap

Abstract


This research was purposed to identify the relationship among the facility, service quality, price and location toward the agrotourism visitors in Tambi Plantation Factory, Wonosobo Regency. The location was selected purposively (purposive) with a consideration that Tambi Plantation Factory was one of the biggest Private Plantation Factory which owned an agrotourism factor in Central Java Province. The research started from January to February 2019. This research was a quantitative descriptive research which done through survey. The sampling technique used in this research was non probality sampling by accidental sampling. The number of respondents involved in this research were 50 respondents of Tambi Tea Agrotourism visitors. The research result showed that facility (X1) had positive and medium level of relationship and significantly correlated to the visitor’s satisfaction (Y), service quality (X2) showed positive and strong level of relationship and significantly correlated to the visitor’s satisfaction (Y), and price (X3) had positive and medium level of relationship and not significantly correlated to the visitor’s satisfaction. Whereas location (X4) had low level of relationship and not significantly correlated to the visitor’s satisfaction (Y).


Keywords


Facility, Service Quality, Price, Agrotourism Visitors’ Satisfaction, Tambi Plantation Factory

Full Text:

PDF

References


BPS. 2019. Jumlah Wisatawan Mancanegara dan Domestik di Provinsi Jawa Tengah Periode Tahun 2011- 2016. https://jateng.bps.go.id. Diakses pada tanggal 27 Januari 2019: Salatiga.

Edison, Gunadi dan Tonoto, Sherly, R. 2018. Hubungan Harga dan Kualitas Layanan Terhadap Kepuasan Pelanggan M- Sport Futsal Center.

Kotler. 2009. Manajemen Pemasaran.Cetakan ketiga belas. Jilid 1. Jakarta : Erlangga.

Kurnianti, A. W., dan Tidar, U. 2018. Strategi Komunikasi Pemasaran Digital Sebagai. 1, 180–190.

Lupiyoadi, R. dan Hamdani. 2009. Manajemen Pemasaran Jasa. Edisi Ke 2. Jakarta: Salemba Empat.

Oktaviana, M. 2012. Hubungan Lokasi, Harga, Fasilitas dan Pelayanan Dengan Kepuasan Konsumen Di Blackball Waroeng Billiard Demangan. Thesis Fakultas Ilmu Keolahragaan Universitas Negeri Yogyakarta.

Putri, V. A., dan Fatmasari, D. 2018. Hubungan Kualitas Pelayanan Dengan Kepuasan Pelanggan Alfamart di Kelurahan Srondol Wetan Semarang. Majalah Ilmiah Inspiratif, 3(5).

Safitri, Anggarini, D. 2012. Analisis strategi pengembangan usaha wisata agro tambi kecamatan kejajar kabupaten wonosobo.

Sugiyono. 2011. Metode Penelitian Kuantitatif , Kualitatif dan R&D Cetakan ke 13. Bandung: Alfabeta.

Metode Penelitian Kuantitatif, Kualitatif, dan R&D. Bandung: Penerbit Alfabeta.

Tjiptono. 2012. Service Management Mewujudkan Pelayanan Prima. Edisi 2,Yogyakarta : Andi.




DOI: http://dx.doi.org/10.20956/jsep.v15i2.6648

Refbacks

  • There are currently no refbacks.


Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

Indexed By:

    

 Tools: