Determinants of Cafe Business Revenue in Makassar


  • Muhammad Fathurullah Syahrul Hasanuddin University
  • Abd Rahman Razak Hasanuddin University
  • Mirzalina Zaenal Hasanuddin University
  • Kwan Wirawan Kwandou


Cafe Business, Capital, Total Labor, Length Of Business


This study aims to understand and analyze how big the influence of capital is, the total labor, and the length of business to the income of cafe business in Makassar City. The data analysis method used is multiple linear regression with spss 25 application. The data used in this study are the primary data collected by questionnaires and interviews with cafe business owners in Makassar city. Based on the estimation results show that capital, labor and length of business variables have a positive and significant influence on income. This study shows the more capital, total labor and length of business means the higher the income that will be received by the cafe business owner in Makassar city.


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Volume 1 Number 1 April 2023