TY - JOUR AU - Latipah, Riska PY - 2017/04/25 Y2 - 2024/03/28 TI - PENGARUH ASOSIASI MEREK, PERSEPSI KUALITAS DAN GAYA HIDUP TERHADAP MINAT BELI SANDAL DAN SEPATU BATA CABANG KUNINGAN JF - JBMI (Jurnal Bisnis, Manajemen, dan Informatika) JA - JBMI VL - 13 IS - 3 SE - DO - 10.26487/jbmi.v13i3.1707 UR - https://journal.unhas.ac.id/index.php/jbmi/article/view/1707 SP - AB - <p>This study against the background by increasing the competition in the industry sandals and shoes in<br />Indonesia. This affects the sales of sandals and shoes Bata. This study also aims to analyze and test the effect of brand<br />association, perceived quality and lifestyle of purchase intention Bata sandals and shoes Kuningan branch. Then analysis<br />of data obtained using quantitative and qualitative analysis. Quantitative analysis includes: validity and reliability, data<br />normality test, multicollinearity test, heteroscedasticity test, autocorrelation test, multiple regression analysis, hypothesis<br />testing through t test and F, as well as the coefficient of determination (R ²). Qualitative analysis is the interpretation<br />of the data obtained in the study and the results of data processing that has been carried out by members of description<br />and explanation. Hypothesis testing using t test showed that the variables of brand association and perceived quality is<br />significantly positive effect on purchase intention. Figures adjusted R2 of 0.585 indicates that 58.5% variable purchase<br />intention can be explained by the three independent variables in the regression equation. While the rest of 41.5% is<br />explained by other variables outside three variables used in this study.</p> ER -