• Andi Faisal



Nowadays, the television programs in the form of reality show begin to emerge in our national television. By visualizing everyday life of ordinary people as ―real‖ in camera, reality show gained attention of its spectator. One of the interesting reality shows in Indonesia is Inspektur Igun. Inspector Igun, conducting as a fashion police, get directly into ―the reality‖ of people, such in mall, in market, in store-house, and so on, and perform inspection to the fashion style of people. Due to some supervised and disciplinary practices, the inspector change the uncivilized individu into the modern and civilized one in clothing.Using the panopticon of Foucauldian approach, this article aims to deconstruct the practices of discourse which tends to form the individu, to become obedient to ruling discourse. Through fashion, reality show becomes a panoptic mechanism in supervising and controlling activity of clothing in society in order to bear the identity of modern individu, an identity which become both marker of modernity andreligiousity, which is constructed through fashion.Keywords: Reality Show, Fashion, Panopticon, Normalization, Identity


Althusser, L. 2014. On the Reproduction of

Capitalism: Ideology and Ideological

State Apparatuses. London and New

York: Verso

Barnard, M. 2011. Fashion sebagai

Komunikasi: Cara Mengomunikasikan

Identitas Sosial, Seksual, Kelas, dan

Gender. Yogyakarta: Jalasutra

Baudrillard, J. 1996. The System of Objects.

London: Verso Books

___________. 1998. The Consumer Society:

Myths and Structures. London: Sage

Bentham, J. 1995. Jeremy Bentham: The

Panopticon Writings. Diedit oleh Miran

Bosovic. London dan New York: Verso

Featherstone, M. 1991. ―The Body in

Consumer Culture‖ in Feathersone, M,

Hepworth M, Turner, B. S. (Eds). The

Body: Social Process and Cultural

Theory. London, California, New Delhi:

Sage Publications

_____________. 2007. Consumer Culture

and Postmodernism. Los Angeles,

London, New Delhi, Singapore: Sage


Foucault, M. 1980. ―The Eye of Power‖

dalam Power/Knowledge: Selected

Interviews and Other Writings 1972-

New York: Pantheon Books.

_______ .1991. Discipline and Punish.

London: Penguin Books

Hill, A. 2005. Reality TV: Factual

Entertaintment and Televison

Audiences. London: Routledge

Ibrahim, I.S. 2007. Budaya Populer sebagai

Komunikasi. Yogyakarta: Jalasutra

Kawamura, Y. 2005. Fashion-ology: An

Introduction to Fashion Studies. Oxford

and New York: Berg

Kellner, D. 1995. Media Culture: Cultural

Studies, Identity and Politics between

the Modern and the Postmodern.

London and New York: Routledge

Lacan, J. 1977. Ecrits: A Selection. London:

Tavistock Publications

Lefebvre, H. 1991. The Production of Space.

Oxford: Basic Blackwell

____________ (2009) State, Space, World:

Selected Essays. Minneapolis and

London: University of Minnesota Press

Lehmann, U. 2000. ―Introduction‖ in

Tigersprung: Fashion in Modernity.

Cambridge and London: MIT Press

Lynch, A Strauss, M. D. 2007. Changing

Fashion: A Critical Introduction to

Trend Analysis and Meaning. Oxford

and New York: Berg

Mansfield, N. 2000. Subjectivity: Theories

of the Self from Freud to Haraway.

London: Allen & Unwin

Marx, K. 1982. Capital: A Critique of

Political Economy, Vol. I. New York:

International Publishers

McHoul, A dan W. Grace.1993. A Foucault

Primer: Discourse, Power and the

Subject. Routledge: London

Nayar, P. K. 2009. Seeing Stars: Spectacle,

Society, and Celebrity Culture. New

Delhi, California, London, Singapore:

Sage Publications

Rojek, C. 2001. Celebrity. London:

Reaktion Books

Synnott, A. 2007. Tubuh Sosial: Simbolisme,

Diri, dan Masyarakat. Yogyakarta:


Turner, G. 2004. Understanding Celebrity.

London: Sage