JURNAL ILMU BUDAYA https://journal.unhas.ac.id/index.php/jib <p><strong>Jurnal Ilmu Budaya </strong>(Journal of Cultural Sciences) is a scientific journal published by the French Literature Department of the Faculty of Cultural Sciences, Hasanuddin University, p-ISSN:<a href="http://u.lipi.go.id/1385969393" target="_blank" rel="noopener"> <strong>2354-7294 </strong></a>and e-ISSN: <a href="http://u.lipi.go.id/1521101901" target="_blank" rel="noopener"><strong>2621-5101</strong></a>. JIB was officially published twice in publications, the period of June and December. JIB reports research results and studies in French language and culture, Frankofoni language and culture studies, linguistic studies, literature, cultural studies, and renewal. 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top: -81px; z-index: 100001; display: none;" src="chrome-extension://kdfieneakcjfaiglcfcgkidlkmlijjnh/content/popups/definitionPopup/index.html?title=research&amp;description=a%20search%20for%20knowledge"></iframe></p> Universitas Hasanuddin en-US JURNAL ILMU BUDAYA 2354-7294 MENINGKATKAN DIGITAL LITERASI DAKWAH ISLAM BAGI PEREMPUAN: ANALISIS STRATEGI TUESDAY LOVE LETTER AIDA AZLIN MELALUI EMAIL SUBSCRIPTION https://journal.unhas.ac.id/index.php/jib/article/view/32819 <p>Digital literature emerges as a phenomenon that reflects technological advancements, offering new ways to convey messages, values, and stories, particularly in the context of Islamic Da'wah. This research focuses on the utilization of email subscriptions as a tool for digital literacy, providing not only information and updates but also creating relevant content. The case study of Aida Azlin highlights how digital literature, through Tuesday Love Letters, captivates Muslim women with visual dramatization elements in her Da'wah activities. The analysis of four letters in December 2023 reveals five themes, incorporating the use of images, colors, emojis, typography, and downloadable images to enhance the reader's experience. The combination of compelling content and aesthetic design not only adds value in terms of additional income but also opens opportunities for the advancement and development of digital literature.</p> Alysa Latika Amatullah Copyright (c) 2024 http://creativecommons.org/licenses/by-nc/4.0 2024-03-14 2024-03-14 12 1 1 12 10.34050/jib.v12i1.32819 HETERO-STEREOTYPE DALAM FILM SERI EMILY IN PARIS SEASON 1 https://journal.unhas.ac.id/index.php/jib/article/view/28505 <p>This research aims to describe the hetero-stereotypes that appear in the film series "Emily in Paris" Season 1. The romantic comedy film series Emily in Paris Season 1 raises inaccurate cultural stereotypes about groups of French society who come from other social groups. Hetero-stereotype is a form of cultural stereotype. Hetero-stereotype refers to stereotypes that are held related to other groups. Hetero-stereotype refers to a group's perception of the traits, characteristics, or values of members of another group with a tendency to define other people as having rigid ethnic characteristics and generalize about other groups (Pastor: 2013). The method used in this research is descriptive qualitative. The findings of this research gave rise to 2 (two) forms of cultural stereotypes, namely positive and negative hetero-stereotypes.</p> Silvi Satiakemala Dian Agustina Copyright (c) 2024 http://creativecommons.org/licenses/by-nc/4.0 2024-03-13 2024-03-13 12 1 13 22 10.34050/jib.v12i1.28505 RAGAM BAHASA PRANCIS DALAM MAJALAH DIGITAL BUMBU https://journal.unhas.ac.id/index.php/jib/article/view/33000 <p>French has several types of language varieties known as <em>Registres de langue</em>, including <em>soutenu</em>, <em>courant</em>, and <em>familier</em>. These varieties are used depending on the context of communication, the interlocutor, and the communication situation. This qualitative research aims to identify the types of language varieties used in Bumbu digital magazine. T <em>Courant</em> variety dominates the articles in the first three editions of the magazine. In this way, the target audience becomes wider because anyone will easily understand the contents of Bumbu magazine articles. Misunderstandings that may arise can be avoided. These findings support the view that language use in a news context can reflect the subjectivity of journalists (Bentounsi, 2021). The increase in the number of sentences and types of sentences in the three articles shows an increase in the ability to compose articles in French as well as adaptation and development in presenting information.</p> Anisa Mutiara Qulby Myrna Laksman-Huntley Copyright (c) 2024 http://creativecommons.org/licenses/by-nc/4.0 2024-03-13 2024-03-13 12 1 23 40 10.34050/jib.v12i1.33000 PERBEDAAN ANTARA TIGA KONSEP KECERDASAN (IQ,EQ,SQ) DENGAN AKAL MENURUT AL-QUR’AN https://journal.unhas.ac.id/index.php/jib/article/view/32728 <p>Howard Earl Gardner is an American educational and psychological figure. He is known as the originator of the theory of multiple intelligences, namely; Intelligence Quotient (IQ), emotional intelligence (EQ), and spiritual intelligence (SQ). The concept of intelligence according to psychology is different from the concept of reason in Islamic literature (Al-Qur'an and Hadith). The meaning of reason in the Al-Quran and the Hadith of the Prophet is apart from intelligence, also the ability to learn, the ability to communicate with other people, adapt to the environment, and other abilities in the form of having a connection with the transcendental and spiritual.</p> <p>By tracing the word 'reason' and words related to it mentioned in the hadith, it becomes clear that this word 'reason' is sometimes used about the origin of human knowledge and sometimes about the results of its knowledge, where each knowledge of the two also has different uses.</p> <p> </p> Supratman Supratman Abdullah Abdullah Copyright (c) 2024 http://creativecommons.org/licenses/by-nc/4.0 2024-03-20 2024-03-20 12 1 41 48 10.34050/jib.v12i1.32728 KERAGAMAN IDENTITAS BUDAYA PADA NISAN DI KOMPLEKS MAKAM DAMPANG MARANA’ KABUPATEN MAROS https://journal.unhas.ac.id/index.php/jib/article/view/27758 <p>In addition to functioning as a sign in Islamic tombs, tombstones can also be a feature that reflects a certain culture. This research was conducted at the Dampang Marana Tomb Complex, Lau District, Maros Regency. The aims to describe some of the diversity of cultural identities in the use of tombstones in the tomb complex. The research questions raised are how the types of tombstones used and how the cultural identity associated with the use of these tombstones. The explanation of the diversity of cultural identities in the Dampang Marana tomb complex provides information that at least there has been socio-cultural interaction between the local community living around the former power of Dampang Marana and outside culture. The research method is data collection in the form of literature study and field survey. In the analysis step, comparative analysis and morphological analysis will be carried out. </p> Riska Faradilla Nazar Akin Duli Rosmawati Khadijah Tahir Muda Copyright (c) 2024 http://creativecommons.org/licenses/by-nc/4.0 2024-04-13 2024-04-13 12 1 49 58 10.34050/jib.v12i1.27758 STRATEGI STORYNOMICS DALAM PENGEMBANGAN DAYA TARIK WISATA BUDAYA DI KEPULAUAN SELAYAR https://journal.unhas.ac.id/index.php/jib/article/view/32792 <p>Storynomics, a marketing strategy, has been adapted for managing tourist destinations, particularly in the Selayar Islands. This strategy emphasizes the power of storytelling to influence emotions and produce economic benefits. Despite the challenges of reviving tourism after the pandemic, strategies can be implemented to promote tourist attractions and activities through storytelling. Selayar, a marine-based destination known for its famous attractions, can also incorporate cultural heritage through storytelling strategies. This study will use a qualitative method and descriptive data analysis to explore the potential of cultural and historical tourism resources in the Selayar Islands, the potential of applying storynomics strategies, and the approach to applying storynomics strategies based on the island's character. The results are expected to serve as an example for other areas and serve as a basis for applied research to help manage tourist attractions in Indonesia.</p> <p><em>Keywords: storynomics, tourist destination, cultural tourism, marine tourism, marine cultural.</em></p> Nur Lisani Copyright (c) 2024 http://creativecommons.org/licenses/by-nc/4.0 2024-04-13 2024-04-13 12 1 59 70 10.34050/jib.v12i1.32792 REPRESENTATION OF MARXISM IN PRICE TAG SONG BY JESSIE J. https://journal.unhas.ac.id/index.php/jib/article/view/32753 <p>This textual analysis examines the representation of Marxism in Jessie J’s song “Price Tag.” Qualitative methodology and textual analysis within a Marxist critiques the lyrics’ engagement with capitalism. Findings show “Price Tag” conveys discernible Marxist themes of anti-consumerism, anti-capitalism, alienation, and communal values. References to money and commodification are framed negatively while collective dancing is endorsed. The ubiquitous song demonstrates Marxism of profiteering, working conditions, and the reification of social relations under capitalism. However, complex concepts are diluted into accessible slogans prioritizing human dignity over materialism. The paper concludes Marxist analytics subtly permeate mainstream consciousness through lyrical assimilations. This initial textual reading indicates popular music’s continuity as a conduit for radical political thought in digestible aesthetic forms. Overall, analysis reveals Jessie J’s mass-marketed song derives theoretical substance from Marxism to advance ethical arguments. The study finds song allows marginalized political perspectives to disseminate despite commodification of artistic works under capitalism.</p> Ghafera Kamelia Zahrotuhayaty Ari Fajria Novari Copyright (c) 2024 http://creativecommons.org/licenses/by-nc/4.0 2024-04-13 2024-04-13 12 1 71 75 10.34050/jib.v12i1.32753 TRADISI UPACARA TURUN MANDI MASYARAKAT SUKU MINANGKABAU DALAM PERSPEKTIF FENOMENOLOGIS https://journal.unhas.ac.id/index.php/jib/article/view/32444 <p>The tradition of the Turun Mandi Ceremony in the Minangkabau ethnic community provides a clear picture of the importance of cultural heritage and the meaning it contains. The understanding that this tradition is passed down from ancestors and held to welcome the birth of a baby at the age of 40 days reflects the richness of values ​​and beliefs passed on from generation to generation. To understand the process of awareness and its meaning, this article uses qualitative research methods with phenomenological perspective analysis and data obtained through library research. The division of consciousness into three types, namely subjective consciousness, intersubjective consciousness, and objective consciousness, reflects important concepts in the phenomenological perspective, especially those developed by Edmund Husserl.&nbsp;</p> Veby Yohana Jimmi Copriady Yustina Copyright (c) 2024 http://creativecommons.org/licenses/by-nc/4.0 2024-04-14 2024-04-14 12 1 76 84 10.34050/jib.v12i1.32444 PERSPEKTIF FENOMENOLOGI TERHADAP TRADISI POTANG MOGANG MANDI BALIMAU KASAI DI KELURAHAN LANGGAM, KECAMATAN LANGGAM, KABUPATEN PELALAWAN https://journal.unhas.ac.id/index.php/jib/article/view/32414 <p> This research aims to determine the phenomenological perspective of the potang mogang mandi balimau kasai tradition. The benefit of this research can be as a reference or information reference in subsequent studies, to show readers a phenomenological perspective on the potang mogang mandi balimau kasai tradition. The connection between the Balimau Kasai tradition and the phenomenology of Edmund Husserl lies in the eidetic reduction view. The reality of Balimau Kasai has changed the focus and perception consumed by today's young generation has changed significantly. Therefore, from Edmund Husserl's point of view, this tradition needs to be reduced philosophically. The meaning of the Balimau Kasai tradition is seen from self-awareness of reality. Each person has a different interpretation of Balimau Kasai, depending on their experience with the tradition.</p> Bunga Edres Bunga Jimmi Copriady Yustina Copyright (c) 2024 http://creativecommons.org/licenses/by-nc/4.0 2024-04-14 2024-04-14 12 1 85 89 10.34050/jib.v12i1.32414 TINGGALAN BUNKER PERTAHANAN MILITER JEPANG SITUS LAPANGAN UDARA KENDARI II DI KECAMATAN RANOMEETO KABUPATEN KONAWE SELATAN https://journal.unhas.ac.id/index.php/jib/article/view/28160 <p>The research aims to find out the shape of Japanese bunkers, the factors of bunker placement. the research uses survey methods, observation, supported by interviews and library data. the survey was carried out observing the surface of the land containing archaeological remains based on the results of the interpretation of old maps and aerial photographs obtained from library data. observation is carried out on the remains found, this stage includes description, documentation, and plotting. The analysis used morphological and contextual analysis. The results of the study, there are 56 bunkers which are divided into 5 forms of bunkers. Z, I, U, L, and b.5 forms of bunkers, classified into several parts in the form of Z 3. form I 4. Form U 3. L and B-shaped bunkers found 1 form. The placement of bunkers is influenced by environmental and safety factors. <br /><br /></p> Ersa Dwi Riyanto Ersa Hasanuddin Muhmmad Nur Khadijah Thahir Muda Copyright (c) 2024 http://creativecommons.org/licenses/by-nc/4.0 2024-04-14 2024-04-14 12 1 90 102 10.34050/jib.v12i1.28160 KARAKTERISTIK ARSITEKTUR MASJID QUBA BAADIA DI KOTA BAUBAU https://journal.unhas.ac.id/index.php/jib/article/view/32425 <p>&nbsp;</p> <p>Mosques are part of a symbol of a religious ritual as a rite of obediqwaan or a manifestation of muslims to be made a place of worship of almighty god. The diversity of mosques in the region marks that Islam is accepted as the religion believed by the people in the region. The architecture of mosques can also provide information regarding the influence of Islam comes from. The quba baadia mosque is the monumental melting point of islamic archaeology built during the reign of buton, also known during the reign of sultan muhammad idrus qaimuddin. Quba baadia mosque has been through redecorating several times, but the architectural feature is still raw. As for the problem with this research, it is knowing the characteristics that are characteristic of the differentiation from other mosques and knowing the factors that influence them.</p> <p>&nbsp;</p> Udin Udin Rosmawati Yadi Mulyadi Khadija Tahir Muda Copyright (c) 2024 http://creativecommons.org/licenses/by-nc/4.0 2024-04-21 2024-04-21 12 1 103 112 10.34050/jib.v12i1.32425