JURNAL ILMU BUDAYA https://journal.unhas.ac.id/index.php/jib <p><strong>Jurnal Ilmu Budaya </strong>(Journal of Cultural Sciences) is a scientific journal published by the French Literature Department of the Faculty of Cultural Sciences, Hasanuddin University, p-ISSN:<a href="http://u.lipi.go.id/1385969393" target="_blank" rel="noopener"> <strong>2354-7294 </strong></a>and e-ISSN: <a href="http://u.lipi.go.id/1521101901" target="_blank" rel="noopener"><strong>2621-5101</strong></a>. JIB was officially published twice in publications, the period of June and December. JIB reports research results and studies in French language and culture, Frankofoni language and culture studies, linguistic studies, literature, cultural studies, and renewal. 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top: -81px; z-index: 100001; display: none;" src="chrome-extension://kdfieneakcjfaiglcfcgkidlkmlijjnh/content/popups/definitionPopup/index.html?title=research&amp;description=a%20search%20for%20knowledge"></iframe></p> Universitas Hasanuddin en-US JURNAL ILMU BUDAYA 2354-7294 MENINGKATKAN DIGITAL LITERASI DAKWAH ISLAM BAGI PEREMPUAN: ANALISIS STRATEGI TUESDAY LOVE LETTER AIDA AZLIN MELALUI EMAIL SUBSCRIPTION https://journal.unhas.ac.id/index.php/jib/article/view/32819 <p>Digital literature emerges as a phenomenon that reflects technological advancements, offering new ways to convey messages, values, and stories, particularly in the context of Islamic Da'wah. This research focuses on the utilization of email subscriptions as a tool for digital literacy, providing not only information and updates but also creating relevant content. The case study of Aida Azlin highlights how digital literature, through Tuesday Love Letters, captivates Muslim women with visual dramatization elements in her Da'wah activities. The analysis of four letters in December 2023 reveals five themes, incorporating the use of images, colors, emojis, typography, and downloadable images to enhance the reader's experience. The combination of compelling content and aesthetic design not only adds value in terms of additional income but also opens opportunities for the advancement and development of digital literature.</p> Alysa Latika Amatullah Copyright (c) 2024 http://creativecommons.org/licenses/by-nc/4.0 2024-03-14 2024-03-14 12 1 1 12 10.34050/jib.v12i1.32819 HETERO-STEREOTYPE DALAM FILM SERI EMILY IN PARIS SEASON 1 https://journal.unhas.ac.id/index.php/jib/article/view/28505 <p>This research aims to describe the hetero-stereotypes that appear in the film series "Emily in Paris" Season 1. The romantic comedy film series Emily in Paris Season 1 raises inaccurate cultural stereotypes about groups of French society who come from other social groups. Hetero-stereotype is a form of cultural stereotype. Hetero-stereotype refers to stereotypes that are held related to other groups. Hetero-stereotype refers to a group's perception of the traits, characteristics, or values of members of another group with a tendency to define other people as having rigid ethnic characteristics and generalize about other groups (Pastor: 2013). The method used in this research is descriptive qualitative. The findings of this research gave rise to 2 (two) forms of cultural stereotypes, namely positive and negative hetero-stereotypes.</p> Silvi Satiakemala Dian Agustina Copyright (c) 2024 http://creativecommons.org/licenses/by-nc/4.0 2024-03-13 2024-03-13 12 1 13 22 10.34050/jib.v12i1.28505 RAGAM BAHASA PRANCIS DALAM MAJALAH DIGITAL BUMBU https://journal.unhas.ac.id/index.php/jib/article/view/33000 <p>French has several types of language varieties known as <em>Registres de langue</em>, including <em>soutenu</em>, <em>courant</em>, and <em>familier</em>. These varieties are used depending on the context of communication, the interlocutor, and the communication situation. This qualitative research aims to identify the types of language varieties used in Bumbu digital magazine. T <em>Courant</em> variety dominates the articles in the first three editions of the magazine. In this way, the target audience becomes wider because anyone will easily understand the contents of Bumbu magazine articles. Misunderstandings that may arise can be avoided. These findings support the view that language use in a news context can reflect the subjectivity of journalists (Bentounsi, 2021). The increase in the number of sentences and types of sentences in the three articles shows an increase in the ability to compose articles in French as well as adaptation and development in presenting information.</p> Anisa Mutiara Qulby Myrna Laksman-Huntley Copyright (c) 2024 http://creativecommons.org/licenses/by-nc/4.0 2024-03-13 2024-03-13 12 1 23 40 10.34050/jib.v12i1.33000 PERBEDAAN ANTARA TIGA KONSEP KECERDASAN (IQ,EQ,SQ) DENGAN AKAL MENURUT AL-QUR’AN https://journal.unhas.ac.id/index.php/jib/article/view/32728 <p>Howard Earl Gardner is an American educational and psychological figure. He is known as the originator of the theory of multiple intelligences, namely; Intelligence Quotient (IQ), emotional intelligence (EQ), and spiritual intelligence (SQ). The concept of intelligence according to psychology is different from the concept of reason in Islamic literature (Al-Qur'an and Hadith). The meaning of reason in the Al-Quran and the Hadith of the Prophet is apart from intelligence, also the ability to learn, the ability to communicate with other people, adapt to the environment, and other abilities in the form of having a connection with the transcendental and spiritual.</p> <p>By tracing the word 'reason' and words related to it mentioned in the hadith, it becomes clear that this word 'reason' is sometimes used about the origin of human knowledge and sometimes about the results of its knowledge, where each knowledge of the two also has different uses.</p> <p> </p> Supratman Supratman Abdullah Abdullah Copyright (c) 2024 http://creativecommons.org/licenses/by-nc/4.0 2024-03-20 2024-03-20 12 1 41 48 10.34050/jib.v12i1.32728 KERAGAMAN IDENTITAS BUDAYA PADA NISAN DI KOMPLEKS MAKAM DAMPANG MARANA’ KABUPATEN MAROS https://journal.unhas.ac.id/index.php/jib/article/view/27758 <p>In addition to functioning as a sign in Islamic tombs, tombstones can also be a feature that reflects a certain culture. This research was conducted at the Dampang Marana Tomb Complex, Lau District, Maros Regency. The aims to describe some of the diversity of cultural identities in the use of tombstones in the tomb complex. The research questions raised are how the types of tombstones used and how the cultural identity associated with the use of these tombstones. The explanation of the diversity of cultural identities in the Dampang Marana tomb complex provides information that at least there has been socio-cultural interaction between the local community living around the former power of Dampang Marana and outside culture. The research method is data collection in the form of literature study and field survey. In the analysis step, comparative analysis and morphological analysis will be carried out. </p> Riska Faradilla Nazar Akin Duli Rosmawati Khadijah Tahir Muda Copyright (c) 2024 http://creativecommons.org/licenses/by-nc/4.0 2024-04-13 2024-04-13 12 1 49 58 10.34050/jib.v12i1.27758 STRATEGI STORYNOMICS DALAM PENGEMBANGAN DAYA TARIK WISATA BUDAYA DI KEPULAUAN SELAYAR https://journal.unhas.ac.id/index.php/jib/article/view/32792 <p>Storynomics, a marketing strategy, has been adapted for managing tourist destinations, particularly in the Selayar Islands. This strategy emphasizes the power of storytelling to influence emotions and produce economic benefits. Despite the challenges of reviving tourism after the pandemic, strategies can be implemented to promote tourist attractions and activities through storytelling. Selayar, a marine-based destination known for its famous attractions, can also incorporate cultural heritage through storytelling strategies. This study will use a qualitative method and descriptive data analysis to explore the potential of cultural and historical tourism resources in the Selayar Islands, the potential of applying storynomics strategies, and the approach to applying storynomics strategies based on the island's character. The results are expected to serve as an example for other areas and serve as a basis for applied research to help manage tourist attractions in Indonesia.</p> <p><em>Keywords: storynomics, tourist destination, cultural tourism, marine tourism, marine cultural.</em></p> Nur Lisani Copyright (c) 2024 http://creativecommons.org/licenses/by-nc/4.0 2024-04-13 2024-04-13 12 1 59 70 10.34050/jib.v12i1.32792 REPRESENTATION OF MARXISM IN PRICE TAG SONG BY JESSIE J. https://journal.unhas.ac.id/index.php/jib/article/view/32753 <p>This textual analysis examines the representation of Marxism in Jessie J’s song “Price Tag.” Qualitative methodology and textual analysis within a Marxist critiques the lyrics’ engagement with capitalism. Findings show “Price Tag” conveys discernible Marxist themes of anti-consumerism, anti-capitalism, alienation, and communal values. References to money and commodification are framed negatively while collective dancing is endorsed. The ubiquitous song demonstrates Marxism of profiteering, working conditions, and the reification of social relations under capitalism. However, complex concepts are diluted into accessible slogans prioritizing human dignity over materialism. The paper concludes Marxist analytics subtly permeate mainstream consciousness through lyrical assimilations. This initial textual reading indicates popular music’s continuity as a conduit for radical political thought in digestible aesthetic forms. Overall, analysis reveals Jessie J’s mass-marketed song derives theoretical substance from Marxism to advance ethical arguments. The study finds song allows marginalized political perspectives to disseminate despite commodification of artistic works under capitalism.</p> Ghafera Kamelia Zahrotuhayaty Ari Fajria Novari Copyright (c) 2024 http://creativecommons.org/licenses/by-nc/4.0 2024-04-13 2024-04-13 12 1 71 75 10.34050/jib.v12i1.32753 TRADISI UPACARA TURUN MANDI MASYARAKAT SUKU MINANGKABAU DALAM PERSPEKTIF FENOMENOLOGIS https://journal.unhas.ac.id/index.php/jib/article/view/32444 <p>The tradition of the Turun Mandi Ceremony in the Minangkabau ethnic community provides a clear picture of the importance of cultural heritage and the meaning it contains. The understanding that this tradition is passed down from ancestors and held to welcome the birth of a baby at the age of 40 days reflects the richness of values ​​and beliefs passed on from generation to generation. To understand the process of awareness and its meaning, this article uses qualitative research methods with phenomenological perspective analysis and data obtained through library research. The division of consciousness into three types, namely subjective consciousness, intersubjective consciousness, and objective consciousness, reflects important concepts in the phenomenological perspective, especially those developed by Edmund Husserl.&nbsp;</p> Veby Yohana Jimmi Copriady Yustina Copyright (c) 2024 http://creativecommons.org/licenses/by-nc/4.0 2024-04-14 2024-04-14 12 1 76 84 10.34050/jib.v12i1.32444 PERSPEKTIF FENOMENOLOGI TERHADAP TRADISI POTANG MOGANG MANDI BALIMAU KASAI DI KELURAHAN LANGGAM, KECAMATAN LANGGAM, KABUPATEN PELALAWAN https://journal.unhas.ac.id/index.php/jib/article/view/32414 <p> This research aims to determine the phenomenological perspective of the potang mogang mandi balimau kasai tradition. The benefit of this research can be as a reference or information reference in subsequent studies, to show readers a phenomenological perspective on the potang mogang mandi balimau kasai tradition. The connection between the Balimau Kasai tradition and the phenomenology of Edmund Husserl lies in the eidetic reduction view. The reality of Balimau Kasai has changed the focus and perception consumed by today's young generation has changed significantly. Therefore, from Edmund Husserl's point of view, this tradition needs to be reduced philosophically. The meaning of the Balimau Kasai tradition is seen from self-awareness of reality. Each person has a different interpretation of Balimau Kasai, depending on their experience with the tradition.</p> Bunga Edres Bunga Jimmi Copriady Yustina Copyright (c) 2024 http://creativecommons.org/licenses/by-nc/4.0 2024-04-14 2024-04-14 12 1 85 89 10.34050/jib.v12i1.32414 TINGGALAN BUNKER PERTAHANAN MILITER JEPANG SITUS LAPANGAN UDARA KENDARI II DI KECAMATAN RANOMEETO KABUPATEN KONAWE SELATAN https://journal.unhas.ac.id/index.php/jib/article/view/28160 <p>The research aims to find out the shape of Japanese bunkers, the factors of bunker placement. the research uses survey methods, observation, supported by interviews and library data. the survey was carried out observing the surface of the land containing archaeological remains based on the results of the interpretation of old maps and aerial photographs obtained from library data. observation is carried out on the remains found, this stage includes description, documentation, and plotting. The analysis used morphological and contextual analysis. The results of the study, there are 56 bunkers which are divided into 5 forms of bunkers. Z, I, U, L, and b.5 forms of bunkers, classified into several parts in the form of Z 3. form I 4. Form U 3. L and B-shaped bunkers found 1 form. The placement of bunkers is influenced by environmental and safety factors. <br /><br /></p> Ersa Dwi Riyanto Ersa Hasanuddin Muhmmad Nur Khadijah Thahir Muda Copyright (c) 2024 http://creativecommons.org/licenses/by-nc/4.0 2024-04-14 2024-04-14 12 1 90 102 10.34050/jib.v12i1.28160 KARAKTERISTIK ARSITEKTUR MASJID QUBA BAADIA DI KOTA BAUBAU https://journal.unhas.ac.id/index.php/jib/article/view/32425 <p>&nbsp;</p> <p>Mosques are part of a symbol of a religious ritual as a rite of obediqwaan or a manifestation of muslims to be made a place of worship of almighty god. The diversity of mosques in the region marks that Islam is accepted as the religion believed by the people in the region. The architecture of mosques can also provide information regarding the influence of Islam comes from. The quba baadia mosque is the monumental melting point of islamic archaeology built during the reign of buton, also known during the reign of sultan muhammad idrus qaimuddin. Quba baadia mosque has been through redecorating several times, but the architectural feature is still raw. As for the problem with this research, it is knowing the characteristics that are characteristic of the differentiation from other mosques and knowing the factors that influence them.</p> <p>&nbsp;</p> Udin Udin Rosmawati Yadi Mulyadi Khadija Tahir Muda Copyright (c) 2024 http://creativecommons.org/licenses/by-nc/4.0 2024-04-21 2024-04-21 12 1 103 112 10.34050/jib.v12i1.32425 REPRESENTASI GENDER DALAM IKLAN CETAK MINUMAN DIET COKE DI PRANCIS https://journal.unhas.ac.id/index.php/jib/article/view/34554 <p>This research aims to explain the gender representation displayed in the Diet Coke drink advertisement which collaborates with the famous French fashion designer, Jean-Paul Gaultier. The method used in this research is qualitative. The focus of this research is to show the gender representation of two female characters in the Coca-Cola advertisement which shows the two women wearing women's clothes but on the other hand, their faces are covered by the image of Jean-Paul Gaultier, who is a man. Gender representation is shown in these two advertisements through the advertising models, the clothes they wear, poses, dominant colors in the advertisement, packaging design, and typography. Through the representation of colors, poses, clothes, etc., it can be seen that there is a gender representation that is not follow the gender rules that apply in society. </p> Riza Karlina Dewi Airin Miranda Copyright (c) 2024 http://creativecommons.org/licenses/by-nc/4.0 2024-06-29 2024-06-29 12 1 113 126 10.34050/jib.v12i1.34554 TRANSLATION OF WORDS CONTAINING LOCAL CULTURAL ELEMENTS OF MANADO MALAY LANGUAGE INTO JAPANESE (TRANSLATION ANALYSIS) https://journal.unhas.ac.id/index.php/jib/article/view/35363 <p>The combination of the Manado Malay language in North Sulawesi with the Japanese language is a research that examines language teaching that focuses on the study of vocabulary translation which is one of the fields of applied linguistics involving two language elements, namely Manado Malay language and Japanese language. By using the survey method through informants, the researcher will go to the field to find&nbsp; native speakers of Manado-Minahasa who can be used as sources, knowing a lot about the local language words that contain as many cultural elements.&nbsp; It is hoped that the translation results can be used for the development of the world of tourism, especially encouraging Japanese tourists to visit North Sulawesi which has many Manado cultural elements and the fulfillment of Unsrat's strategic plan in realizing a superior and cultured University.</p> Stanly Monoarfa Copyright (c) 2024 http://creativecommons.org/licenses/by-nc/4.0 2024-06-29 2024-06-29 12 1 127 132 10.34050/jib.v12i1.35363 KONFLIK TOKOH UTAMA DALAM NOVEL ANKOKU JOSHI KARYA AKIYOSHI RIKAKO https://journal.unhas.ac.id/index.php/jib/article/view/34794 <p>In this research, the writer wants to examine the conflict of Shiraishi Itsumi's character in Ankoku Joshi. To analyze this, a structural approach is used with a qualitative descriptive research method. The purpose of this research is to analyze the conflict of Shiraishi Itsumi's character in Akiyoshi Rikako's Ankoku Joshi novel. The data used in this research is the novel Ankoku Joshi by Akiyoshi Rikako which is paired with the Indonesian translation of the novel which was published in 2014. The results of the study show that Shiraishi Itsumi's character experiences external conflict because she is arrogant and want to be the most shining compared to other figures. The internal conflict is also experienced by the character Shiraishi Itsumi due to the influence of her social background which makes her arrogant. The conflict relationship with the background influences each other because the character's character is influenced by the background.</p> Intan Risvy Fithyani Anwar Yunita El Risman Copyright (c) 2024 http://creativecommons.org/licenses/by-nc/4.0 2024-06-29 2024-06-29 12 1 133 145 10.34050/jib.v12i1.34794 BUDAYA MARITIM ORANG BUGIS MAKASSAR DAN ARAH TRANSFORMASINYA https://journal.unhas.ac.id/index.php/jib/article/view/35629 <p>This research discusses the transformation of knowledge and maritime culture of the Makassar Bugis people in South Sulawesi which is caused by developments in science, technology, and socio-economic transformation. The method used in this research is qualitative research, with analysis looking at the relationship between the main aspects of the transformation that occurred in the maritime knowledge and culture of the Makassar Bugis people. The research results show that maritime transformation is occurring rapidly at present, marked by a shift in boat propulsion and navigation technology from traditional to modern. Structural transformation in maritime culture refers to significant changes in the social, economic, and cultural structures in maritime communities. Factors such as globalization, technological modernization, and economic changes are driving this transformation.The transformation of maritime culture influences traditional values ​​and practices, while access to modern knowledge enriches the way society interacts with the sea and maritime resources.&nbsp;</p> Andi Muhammad Akhmar Fathu Rahman Hidayatullah Yunus Copyright (c) 2024 http://creativecommons.org/licenses/by-nc/4.0 2024-06-29 2024-06-29 12 1 146 160 10.34050/jib.v12i1.35629 DINAMIKA ELITE KESULTANAN TERNATE DALAM PERUBAHAN REZIM: KESULTANAN TERNATE PASCA KEMERDEKAAN RI https://journal.unhas.ac.id/index.php/jib/article/view/35467 <p>This paper explains the political situation in the Ternate region during the Soekarno era. The foundation that gave a noble position to the nobility (which had been changed during the Dutch colonial era), was again hit by the construction of the ideology of state nationalism, which prioritized the basis of loyalty to the state. The role and position of the autonomous elite in the Ternate Sultanate which had been enjoyed for centuries, was challenged by the construction of the ideology of a unitary state that prioritized the basis of loyalty to the state by separating public positions in a modern political format with traditional power. Thus a sultan does not automatically become a governor or regent but is elected through a contestation through a political party or positions in the bureaucracy are no longer something that is genealogically attached but must be based on certain competencies.&nbsp;</p> Rustam Hasim Copyright (c) 2024 http://creativecommons.org/licenses/by-nc/4.0 2024-06-29 2024-06-29 12 1 161 182 10.34050/jib.v12i1.35467 SISTEM PERTANIAN PADI LADANG DI DESA NGIDIHO KECAMATAN GALELA BARAT KABUPATEN HALMAHERA UTARA https://journal.unhas.ac.id/index.php/jib/article/view/35466 <p>This study was conducted to see the dryland rice production system in Ngidiho Village, West Galela District, North Halmahera Regency. The dryland rice production system in the Ngidiho community is still maintained to this day.&nbsp; This study illustrates that the dryland rice production system in Ngidiho Village is one of the main factors for the local community, this study also reveals that the Ngidiho community maintains the dryland rice system because of household economic needs and rituals. The method used in this study is descriptive qualitative by taking samples in the form of interview instruments proven by documentation. This method is used to analyze the development of the lives of the Ngidiho Village farming community and the uniqueness of work towards a productive community in farming.</p> Jusan Yusuf Safrudin Abd Rahman Copyright (c) 2024 http://creativecommons.org/licenses/by-nc/4.0 2024-06-29 2024-06-29 12 1 183 196 10.34050/jib.v12i1.35466 PENERJEMAHAN SLANG (PRANCIS-INDONESIA) PADA TAKARIR SERIAL FILM LUPIN SERI 1 (EPISODE 1—5) https://journal.unhas.ac.id/index.php/jib/article/view/20513 <p>The objectives of this research are: to identify the types and meanings of slangs in a serial film, Lupin, season 1; to describe the strategies used in their translation in Indonesian; and to describe the implication in learning French. This research uses a qualitative descriptive method, with the observation method to collect data and the identification method to analyze the data. According to the result, there are 546 data of 73 primary slangs and 473 secondary slangs. One slang can consist of one or more meanings, depending on the type of slang and the context of the speech. As for the slang translation strategy, the most used is transfer, then paraphrase, deletion, dislocation, condensation, decimation and expansion. While the imitation, transcription and resignation are not found. In learning French, this result allows learners to enrich their knowledge of slang and the strategy for translating it.</p> Gitamorezqi Maharani Diana Rosita Setia Rini Copyright (c) 2024 http://creativecommons.org/licenses/by-nc/4.0 2024-06-29 2024-06-29 12 1 197 205 10.34050/jib.v12i1.20513