Keywords
Social Interaction
Students
Abstract
In the era of globalization, the use of Smartphones is increasingly
widespread and often affects direct interaction between individuals,
leading to phubbing behavior defined as neglect of others. Although
recognized as disturbing behavior, the important role of Smartphones
in everyday life cannot be ignored, including among Hasanuddin
University students who influence their interaction patterns.
Therefore, the purpose of this study is 1) Describes the student's view
of phubbing behavior. 2) Describing the phubbing behavior that
usually occurs among Hasanuddin University students, 3) describes
the impact of phubbing behavior among Hasanuddin University
students. This study used qualitative research with participation
observation techniques, in-depth interviews, and literature studies.
Then the informant is determined using a snowball sampling
technique that requires informants based on networking, namely
from friend to friend in accessing other informants regarding
phubbing behavior. Research results show that phubbing behavior
among Unhas students is considered to be behavior that does not
value the existence of others in direct interaction. Phubbing behavior
is known to ignore effective social interactions and thus affect the
quality of interactions between students. In addition, some students
also view phubbing behavior as a natural aspect of social evolution
influenced by technological advances in today's digital era. Phubbing
occurs due to internal and external factors such as individual
tendencies toward Smartphones and supportive environments. The
impact of phubbing can be seen in the context of lectures and
friendship relationships, such as disrupting the teaching and learning
process and stretching social relationships. In addition, phubbing
behavior also affects individuals who do, such as decreased social
interest and difficulty interacting with others. This suggests that
phubbing is a significant social phenomenon with varying effects
both individually and socially.
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