Technology Acceptance Model and Customer’s Trust Toward Intention to Purchase Ornamental Plants Through E-Commerce During The COVID-19 Pandemic

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Published: Nov 1, 2021
DOI: https://doi.org/10.20956/jsep.v17i2.14555
Keywords:
Technology Acceptance Model; , Trust; , Perceived Risk; , Purchase Intention; , SEM-PLS Kepercayaan; , Persepsi Risiko; , Minat Beli; , SEM-PLS, Model Penerimaan Teknologi;

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Ciryl Sarastila
Universitas Brawijaya Malang
Vi'in Ayu Pertiwi
Universitas Brawijaya Malang
Asihing Kustanti
Universitas Brawijaya Malang

Abstract

The COVID-19 pandemic has caused a change in shopping patterns from offline to online due to the rules to stay at home to reduce the spread of the virus. This pandemic also causes people to look for activities to fill free time at home. One of the rising trends during the pandemic is ornamental plants. This causes ornamental plants to be sold online through e-commerce. Public perception of intention to purchase ornamental plants through e-commerce can be influenced by several factors. This research was aimed to: (1) analyze consumer’s intention to purchase ornamental plants through e-commerce during the COVID-19 pandemic. (2) analyze the effect of Technology Acceptance Model, trust, and perceived risk on intention to purchase ornamental plants through e-commerce. This research is conducted from April to May 2021 in West Java using convenience sampling with a total of 100 respondents. The data analysis technique is carried out using two ways, which are descriptive and inferential statistical with SEM-PLS. The result showed that the intention to purchase ornamental plants through e-commerce during the COVID-19 pandemic is high. Perceived usefulness has a positive and highly significant effect on purchase intention, perceived ease of use has a positive and significant effect on purchase intention, trust has a positive but insignificant effect on purchase intention because it has p-value > 0,1, and perceived risk has a positive and weakly significant effect on purchase intention. Perceived usefulness has the biggest with a coefficient value of 0,553.

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How to Cite
Sarastila, C., Pertiwi, V. A. and Kustanti, A. (2021) “Technology Acceptance Model and Customer’s Trust Toward Intention to Purchase Ornamental Plants Through E-Commerce During The COVID-19 Pandemic”, Jurnal Sosial Ekonomi Pertanian, 17(2), pp. 13-26. doi: 10.20956/jsep.v17i2.14555.
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Vol. 17 No. 2 (2021): Juni 2021
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Articles
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This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

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