AKTIVITAS PROMOSI TORAJA DESTINATION MANAGEMENT ORGANIZATION (DMO) DALAM MEMPROMOSIKAN OBJEK WISATA DI TORAJA

Authors

  • Sri Nur Rahmi Ilmu Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik Universitas Hasanuddin
  • Kahar Kahar Ilmu Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik Universitas Hasanuddin
  • Sudirman Karnay Ilmu Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik Universitas Hasanuddin

DOI:

https://doi.org/10.31947/kjik.v5i1.1882

Keywords:

promotion mix, communication, attaractions

Abstract

The purpose of this study was to determine the promotional activities and the factors that affect Toraja Destination Management Organization (DMO) in promoting the attractions in Toraja. This study uses qualitative descriptive analysis. Data collection methods used were interviews, observation and documentation. The results showed that the Toraja Destination Management Organization (DMO) can not be separated from the promotion mix. The five forms of promotion mix, not all do. Forms of promotion mix done of personal selling, advertising, public relations, and direct marketing, while the use of a variety of intensive not do. Additionally, Toraja Destination Management Organization (DMO) has moved towards the process of Integrated Marketing Communications Integrated Marketing Communication or that include the coordination efforts of the various elements of promotional and other marketing activities. Meanwhile, a supporting factor comes from two aspects, internal and external, internal refers to the performance and creativity as well as measures of innovative Toraja Destination Management Organization (DMO), while factors external support in the form of support from other parties who deal directly in the world of tourism , While inhibiting factor is the gap between the readiness of tourism development with incessant promotion that has been done is not effective. 

Downloads

Download data is not yet available.

References

Angiopora, Marius P. 2002. Dasar-Dasar Pemasaran. Jakarta: PT. Raja Grafindo Persada.

Bulaeng, Andi. 2000. Metode Penelitian Komunikasi Kontemporer. Makassar: Hasanuddin University Press.

Bungin, Burhan. 2007. Penelitian Kualitatif: Komunikasi, Ekonomi, Kebijakan Publik, dan Ilmu Sosial Lainnya. Jakarta: Kencana.

Gitosudarmo, Indriyo. 2000. Manajemen Pemasaran Edisi Kedua Cetakan Keenam. Yogyakarta: BPFE.

Ismayanti. 2009. Pengantar Pariwisata. Jakarta: Grasindo

Kodyat, RA. 2001. Statistik Induktif Terapan. Yogyakarta: BPFE UGM

Kotler, Philip. 2000. Manajemen Pemasaran Jilid 2 Edisi Kesebelas. Jakarta: PT. Prehallindo.

Kotler, Philip & Lee. 2007. Pemasaran di Sektor Publik. Terjemahan dari M. Taufik Amir. Jakarta: Indeks

Kriyantono, Rachmat. 2007. Riset Komunikasi. Jakarta: Kencana.

Laksana, Fajar. 2008. Menejemen Pemasaran. Yogyakarta: Graha Ilmu.

Moloeng, Lexi J. 1993. Metode Penelitian Kualitatif. Bandung: Remaja Rosdakarya.

Morison, Michael. 2010. Periklanan (Komunkasi Pemasaran Terpadu). Jakarta: Kencana

Pawito. 2007. Metode Penelitian Kualitatif. Yogyakarta: L-kis.

Peter, Pau & Jerry Olson, 2000. Consumer Behavior (Perilaku Konsumen dan Strategi Pemasaran). Jakarta: Erlangga.

Pitana, I Gde & Diarta. 2009. Pengantar Ilmu Pariwisata. Yogyakarta: ANDI.

Purnama, Lingga. 2001. Strategic Marketing Plan (Panduan Lengkap dan Praktis Menyusun Rencana Pemasaran yang Strategis dan Efektif). Jakarta: PT. Gramedia Pustaka Utama

Rahmat, Jalaluddin. 2001. Metode Penelitian Komunikasi. Bandung: Remaja Rosdakarya.

Sistaningrum. 2002. Manajemen Promosi Pemasaran. Jakarta: PT Index.

Soeroto. Myrtha. 2003. Dari Arsitektur Tradisional menuju Arsitektur Indonesia. Bandung: Ghalia Indonesia.

Suryani, Tatik. 2008. Perilaku Konsumen. Yogyakarta: Graha Ilmu.

Suwantoro, Gamal. 2004. Dasar-Dasar Pariwisata. Yogyakarta: ANDI.

Suwarjoko, Warpani & Warpani P. Indira. 2007. Pariwisata dalam Tata Ruang Wilayah. Bandung: ITB

Stanton, William J. 1996. Prinsip Pemasaran. Jakarta: Erlangga.

Swastha, Basu Darmesta. 2002. Manajemen Pemasaran Modern. Yogyakarta: Liberty.

Terence, A. Shimp. 2004. Periklanan Promosi. Jilid II. Terjemahan Dwi Kartini. Jakarta: Erlangga

Tjitono, Fandy. 2008. Strategi Pemasaran. Yogyakarta: ANDI.

Wahab, Saleh. 2003. Manajemen Kepariwisataan. Jakarta: Pradnya Paramita.

Yoeti, Oka. 2006. Tours and Travel Marketing. Jakarta: Pradnya Paramita

Downloads

Published

2017-06-08

Issue

Section

Articles