STRATEGI PUBLIC RELATIONS MYKO HOTEL & CONVENTION CENTER MAKASSAR DALAM MENYELESAIKAN KRISIS PUBLIK
Keywords:
Keywords, Public Relations Strategy, Public Relations, Solving Public CrisisAbstract
ABSTRACT The purpose of this research is (1) To know the public relations strategy of MYKO Hotel & Convention Center Makassar in solving public crisis; (2) To know what factors support the Public Relations of MYKO Hotel & Convention Center Makassar in solving the public crisis. This type of research uses descriptive qualitative research method by presenting data in the form of narrative descriptions, words, phrases, opinions and ideas collected by researchers from various sources. Researchers obtained data based on in-depth interviews with competent sources to answer the problem formulation, where the informants were selected by using purposive determination technique and through literature study based on the data received from the staff. The result of the research shows that the strategy used by PR in solving the public crisis include: conducting research on case and news, completing the licensing documents in accordance with the procedures of Makassar city government, press conference, providing services to the media, invite Makassar city government to come and see the situation of the company, set up crisis center. The supporting factors in solving the public crisis are human resources (HR), cooperation with stakeholders, infrastructure, budget, link building, development of information and communication technology, non-writing activities.
References
Chatra, dkk. (2008). Public Relations Strategi Kehumasan dalam Menghadapi Krisis. Bandung : Maximalis Lattimore dkk. (2010). Public Relations : Profesi dan Praktik. Jakarta: Salemba Humanika Oliver, Sandra. (2007). Strategi Public Relations. Jakarta: Erlangga Scott, Cutlip. (2007). Effective Public Relations. Terjemahan oleh Tri Wibowo. Jakarta: Kencana. Rachmandi. (1992). Public Relations Antara Teori Dan Praktek. Jakarta: PT. Gramedia Pustaka Utama Rachmat Kriyantono, Rachmat. (2012). Teori Public Relations Perspektif Barat & Lokal. Jakarta: Kencana -------------------------------------. (2014). Public Relations & Crisis Management : Pendekatan Critical Public Relations Etnografi Kritis & Kualitatif. Jakarta: Kencana Ruslan, Rosady. (2012). Manajemen Public Relations Dan Media Komunikasi: Konsepsi Dan Aplikasi. Jakarta: PT. Rajagrafindo Persada. Winardi. (1989). Strategi Pemasaran (Marketing Strategy). Bandung: Bandar Maju Sari, Yustiss. (2014). Peran Public Relation. (http://www.academia.edu/7729929/Peran _Public_Relations_Oleh_Yustisia_Ditya_ Sari_S._Sos_ diakses 26 November 2016 pukul 19.35) Budi, Yon. (2015). Peran public Relation Dalam Sebuah Organisasi atau Perusahaan (http://www.kompasiana.com/mediatrust/p eran-public-relation-dalam-sebuahoraganisasi-atauperusahaan_55d5785aa2afbded18b539b6 di akses 26 November 2016 pukul 20.18) Fajar. 23 Desember 2016. Hotel Myko Tak Punya Andalalin, 13.
