The Role of Marketing Agencies in Eggs Selling at Layer Farmers in Indonesia: A Case Study in West Java, Bali and South Sulawesi
AbstractThe aim of this study was to determine the role of some marketing agencies in selling eggs of layer farmers in Indonesia. The research was conducted in West Java, Bali and South Sulawesi. The selection of those regions was based on the category that they had the most populous layer farmers compared to other regions. The number of respondents was determined using quota sampling method from FAO poultry industry data, i.e. 60 layer farmers of West Java and South Sulawesi respectively, and 41 farmers of Bali. The farmers involved in the study were those having layer population between 2000-5000 hens. Data were collected from the respondents through deep interview using a questioner that have been prepared before hand and conducted in May 2010. The results of the study indicated that among the marketing agencies studied in the three regions; West Java, Bali and South Sulawesi, the role of whole sellers in eggs selling of layer farmers was the most important one, followed by restaurants, traditional markets, consumers and the poultry shop, respectively. In terms of egg selling price in the three regions, the most expensive was in Bali and the cheapest one was in South Sulawesi.
Daniel, M. 2004. Pengantar Ekonomi Pertanian. Bumi Aksara, Jakarta.
Febrina, D. T. Adelina, dan J. Jamal. 2010. Respon peternak sapi potong terhadap pemanfaatan pelepah kelapa sawit sebagai pakan di desa Buit Harapan kecamatan Kerinci Kanan kabupaten Siak. Seminar Nasional Fakultas Pertanian dan Peternakan UIN Suska Riau Integrasi Pertanian dan Peternakan Menuju Swasembada Pangan”, tgl. 2 – 3 Agustus 2010, hal: 128 – 137.
Kamaludin. 2008. Lembaga dan saluran pemasaran. www.Jurnalistik.co.id ( 12 Mei 2009).
Mubyarto. 2002. Pengantar Ekonomi Pertanian. Lembaga Penelitian, Pendidikan dan Penerangan Ekonomi dan Sosial (LP3ES), Jakarta.
Nitisemito dan Burhan. 2004. Marketing. Ghalia Indonesia, Jakarta.
Rahardi, F., I. Satyawibawa, dan R.N. Setyowati. 1999. Agribisnis Peternakan. Penebar Swadaya, Jakarta.
Rasyaf, M. 2007. Beternak Ayam Petelur. Penebar Swadaya, Jakarta.
Saragih, B. 2000. Agribisnis Berbasis Peternakan. USESE Foundation dan Pusat Studi Pembangunan, IPB, Bogor.
Sa’id, E.G. dan A.H. Intan. 2001. Manajemen Agribisnis. Ghalia Indonesia, Jakarta.
Sugiyono. 2008. Statistika Untuk Penelitian. Alfabeta, Bandung.