Social Criticism on the Objectification of Women in the NXDE Music Video by (G)I-DLE: A Semiotic Analysis

Abstract

This study delves into the representation of social criticism on the objectification of women in the NXDE music video by (G) I-DLE. Utilizing Roland Barthes’ semiotic analysis and Andrea Dworkins’ indicators of female objectification, the study uncovers how specific scenes within the music video critique the stereotypical portrayal of women, including references to iconic figures like Marilyn Monroe, the ‘dumb blonde’ stereotype, and goddesses from Greek mythology. By analyzing the visual elements, such as hairstyles, clothing, and symbolic uses of color, the study reveals the underlying commentary on societal objectification. This study contributes to the discourse on gender representation in popular culture, highlighting the complex interplay between media, gender roles, and feminist ideologies in South Korea’s K-pop industry.