THE TRANSFORMATION OF POLICY COMMUNICATION THROUGH SOCIAL MEDIA: A THEORETICAL APPROACH TO DIGITAL GOVERNANCE
DOI:
https://doi.org/10.31947/aiccon2025.v1i1.47657Keywords:
Komunikasi Kebijakan, Media Sosial, Tata Kelola Pemerintahan, Partisipasi Publik, Misinformasi, Polarisasi Opini, Tata Kelola DigitalAbstract
Komunikasi kebijakan telah mengalami transformasi signifikan dengan munculnya media sosial sebagai saluran utama dalam menyampaikan informasi kebijakan kepada publik. Penelitian ini bertujuan untuk mengkaji peran media sosial dalam komunikasi kebijakan dan pengaruhnya terhadap tata kelola pemerintahan digital. Dengan menggunakan pendekatan teoritis, penelitian ini menganalisis bagaimana media sosial dapat memperkuat transparansi, akuntabilitas, dan partisipasi publik dalam pembuatan dan implementasi kebijakan. Hasil penelitian menunjukkan bahwa media sosial memfasilitasi distribusi informasi secara lebih cepat, meningkatkan keterlibatan publik, dan memungkinkan dialog dua arah antara pemerintah dan masyarakat. Namun, tantangan utama yang dihadapi adalah penyebaran misinformasi dan polarisasi opini yang dapat mempengaruhi persepsi publik terhadap kebijakan pemerintah. Penelitian ini menyarankan pengembangan kerangka komunikasi kebijakan berbasis media sosial untuk meningkatkan tata kelola pemerintahan yang lebih responsif dan inklusif.
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