IMAGINING INDONESIA THROUGH AI RECONSTRUCTION DISCOURSE ANALYSIS OF @AINUSANTARA’S COMMENTS IN TIKTOK
DOI:
https://doi.org/10.31947/aiccon2025.v1i2.47664Keywords:
AI-generated content, ainusantara, digital narrative, social media commentsAbstract
The emergence of Artificial Intelligence (AI) in communication technology has opened a new visual culture and communication phenomenon today. Its integration into social media has thrust its use in daily communicative practice, opening opportunities for creativity and forms of digital narratives. The TikTok account @ainusantara is one of the social media accounts that generates its content using AI. Their distinct AI-generated content on Indonesian history, myths, and culture has caught the public’s attention and spawn various comments and expressions towards Indonesian culture and history. This research based paper dissects comments using discourse analysis upon the popular type of generated content inlight to understand emerging discourses spawned in regards to Indonesian culture as well as views upon the issue. The finding of this research shows a distinct tendency of entanggling personal narratives, negotiating national identity. AI generated content holds a potential opportunity to reviving collective memories, and reconstruction of culture and identity.
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