Construction of Gender Performativity in Mama Lela Series on dika_bj YouTube Channel

Abstract

This study aims to examine the construction of gender performativity in the Mama Lela series on the Youtube Channel dika_bj. This comedy drama series tells the story of the daily lives of the people of Pojok Village in East Java and has become a popular entertainment consumption with the unique character appeal of each character. This study uses a descriptive qualitative approach with a netnographic analysis method to explore the pattern of gender construction in the series. The theoretical framework includes the social construction theory by Berger and Luckman, and the gender performativity theory by Judith Butler to analyze the fragmentation of gender identity and challenges to conventional gender roles. The main data is in the form of Mama Lela video uploads, while audience comments and video descriptions are used as supporting data and to enrich the analysis. The results showed that gender construction in the Mama Lela series on Dika_bj's YouTube channel is constructed through various social roles played by male main characters, such as single mother, best friend, neighbor, brother, and sister in law.