DIGITAL TRANSFORMATION IN AGRICULTURAL EXTENSION: A PHENOMENOLOGICAL STUDY OF CYBER EXTENSION ADOPTION
DOI:
https://doi.org/10.31947/aiccon2025.v1i2.47670Keywords:
Cyber Extension, agricultural extension officers, digital skills, technology adoptionAbstract
This study aims to explore the understanding, acceptance, benefits, and challenges faced by agricultural extension officers in Pangkajene and Kepulauan Regency in utilizing Cyber Extension. The research method used was interviews with 12 extension officers representing the mainland, mountainous, and island regions. The findings indicate that although the acceptance of Cyber Extension is relatively positive, significant challenges remain, particularly concerning technological infrastructure, digital skills, and resistance to shifting from conventional methods. Extension officers acknowledge the benefits of Cyber Extension in enhancing access to information, improving extension efficiency, and facilitating communication and coordination with farmers. However, challenges persist, including poor internet network quality, limited access to adequate devices, and a lack of digital skills among senior extension officers. Additionally, resistance to changing long-established traditional methods remains a barrier. Other factors affecting the successful implementation of Cyber Extension include limited policy support, budget constraints, and a lack of coordination among institutions. Overall, while Cyber Extension holds great potential for improving the effectiveness of agricultural extension services, enhancements in infrastructure, continuous training, and more supportive policies are needed to overcome these obstacles and maximize its benefits across all regions.
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