COMMUNICATION STRATEGY AND DIGITAL INTEGRATION IN VALUE-BASED INSTITUTIONAL CULTURE AT POLITEKNIK CALTEX RIAU
DOI:
https://doi.org/10.31947/aiccon2025.v1i1.47675Keywords:
Organizational Culture, IDEAL, Strategic Communication, Institutional Values, Higher Education, Information SystemsAbstract
In the era of higher education transformation, institutions are required not only to excel academically but also to build a strong and value-driven organizational culture. This article explores internal communication strategies in the process of internalizing IDEAL values (Integrity, Dignity, Excellence, Agility, Loyalty) at Politeknik Caltex Riau as part of efforts to establish a value-based academic culture. Using a descriptive qualitative approach and a case study method, this research examines how the IDEAL values are socialized through discussion forums, institutional meetings, and both internal and external communication channels. The process of value internalization is designed to be participatory and continuous, ensuring that the values are not only understood but also embedded in the daily practices of the entire academic community, including lecturers, students, and administrative staff. These efforts are reinforced using institutional information systems and digital platforms, such as social media, websites, and promotional materials as consistent and adaptive channels for communicating values in the digital era. The article highlights that the success of cultivating an institutional culture is rooted in strategic communication processes that are consciously designed with value awareness and supported by the integration of information systems as key enablers for disseminating institutional messages. The findings contribute to the advancement of organizational communication theory and the practical implementation of value-based culture within higher education institutions
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