TRANSFORMATIVE SHIFTS: A CASE STUDY OF DATING APPLICATIONS IN SHAPING MODERN SOCIAL PRACTICES IN INDONESIA (2022–2024)
DOI:
https://doi.org/10.31947/aiccon2025.v1i2.47690Keywords:
Dating applications, Dating culture, Privacy managementAbstract
This study aims to analyze the impact of dating applications on dating culture in Indonesia, with a focus on the interplay between tradition, digital technology, and gender dynamics. Employing a qualitative approach, data were collected through in-depth interviews with 22 informants who had experience using dating apps. The data were analyzed using NVivo 12 Plus software to identify thematic patterns. The findings reveal significant changes in dating behaviors and cultural norms resulting from the use of dating applications. Indonesian society is undergoing a transformation in how individuals build relationships and manage self-presentation in online spaces. These results underscore the importance of understanding the social implications of dating apps within the context of local culture and gender relations. The study also highlights notable differences in privacy management strategies between men and women, particularly in setting information boundaries and selecting conversation topics. These gendered approaches to online interaction reflect broader cultural values and social expectations. This research makes a critical contribution to understanding the dynamics of contemporary dating culture in Indonesia and the broader social implications of digital technology in shaping interpersonal relationships. The findings are relevant for the development of social policy, digital literacy education, and the design of more inclusive and culturally sensitive dating platforms.
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