MERCU BUANA UNIVERSITY CYBER PR USE THROUGH WEBSITE WWW.MERCUBUANA.AC.ID ON STUDENT SATISFACTION
DOI:
https://doi.org/10.31947/aiccon2025.v1i1.47702Keywords:
Cyber PR, Informative Website, Student Satisfaction, Website Security, Website QualityAbstract
Cyber PR is a publicity means for Public Relation programs through the internet that is interactive with target publics. This study aims to examine the influence of quality of Cyber PR Website www.mercubuana.ac.id on Student Satisfaction of Faculty of Communication Science, Mercu Buana University. The theory used is the theory of Website quality as Cyber PR and stakeholder satisfaction. The method used is the Explanative Survey Method with a Quantitative approach and a positivist paradigm. The technique of collecting data was by distributing questionnaires to 130 respondents of students of Faculty of Communication Science, Mercu Buana University. Analysis of hypothesis test data using correlation test and simple regression test. The results showed that the quality of the Cyber PR website www.mercubuana.ac.id affected the satisfaction of Faculty of Communication Science students, Mercu Buana University. Practical advice for Mercu Buana University to improve the quality of its website design so that it can satisfy its stakeholders.
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