BLIBLIOMETRIC ANALYSIS: TRENDS AND DYNAMICS OF ONLINE BEGGING IN DIGITAL SOCIAL BEHAVIOR

Abstract

Social media is a platform that allows users to express themselves by sharing, connecting, talking with other users, and establishing virtual social relationships through the use of the internet. The emergence of technology and especially the internet has revolutionized many things including the mode and pattern of begging. Begging is the act of asking for help from others in the hope of getting something, such as money, food, or clothing, without expecting anything in return. Begging is considered an anti-social behavior that is common in many countries, especially in developing countries such as Indonesia. The phenomenon of cyber begging or online begging has grown rapidly in the digital era. This research aims to understand the trends and dynamics of cyber begging as a form of social behavior change in digital society using a bibliometric approach. This method is applied to map the development of relevant research, identify the main keywords, publication trends, and author collaboration networks on related topics over the past five years.