The Implementation of Social Entrepreneurship in Participatory Breeding Program of Bali Cattle in Barru Regency

Abstract

Rural development plays an important role in improving a nation’s economic state. The agricultural sector is the key to rural economic development. One of the sub-sectors that need to be improved is the livestock sector, especially cattle farming. Barru Regency in South Sulawesi is the center for the development and purification of beef cattle nationally. However, rural cattle farming in Barru still faces several problems, resulting in unsustainability. Maiwa Breeding Center is a cattle breeding partnership program empowering smallholder farmers. MBC is considered an innovative solution that may improve farmers' well-being by applying business sustainability principles. This paper used an exploratory qualitative method to elaborate on implementing social entrepreneurship elements carried out by MBC’s Participatory Breeding Program. Informants were chosen by purposive sampling with the amount of 32. Data was derived from interviews, observations, and a literature review. The results showed that MBC contains all elements of social entrepreneurship. Social value was created to increase the farmer's income and capacity. Civil society (social capital) consists of long-standing trust between residents, well-coordinated networks, and norms in the form of partnership agreements. Social innovation consisted of sustainable accompaniment and a new profit-sharing and marketing system. Economic activity is expressed by MBC’s ecosystem, which supports farmers' business skills and financial capacity, and MBC runs product diversification.

Keywords: Maiwa Breeding Center, social entrepreneurship, breeding program, Barru Regency