ANALISIS PELAFALAN BUNYI MEREK PRODUK BERBAHASA PRANCIS PADA MAHASISWA SASTRA PRANCIS UNIVERSITAS NEGERI SEMARANG

Abstract

Communication becomes a part of human life. This study discusses the brand knowledge of French-language products and the pronunciation of french-language product brand sounds in the 2020 and 2021 French Literature Students, Faculty of Languages and Arts, Semarang State University. The research method is descriptive qualitative research method. The data collection technique used hub of appeal equalization with respondents in Whatsapp video calls for knowledge tests and Whatsapp voice messages for pronunciation. The data analysis techniques used analysis process of sound analysis and knowlagde brands, recording, categorizing, and drawing conclusions. All respondents replied that the Yves Saint Laurent and Hermès brands were French-language product brands.  In addition, phonological interference was found such as changes, additions, and reductions in sound. The most common sound type errors are found in the Yves Saint Laurent and Lanvin brands. Meanwhile, the pronunciation of the sound of the Chloé brand, all respondents recited it correctly.