Edukasi Digital Marketing Bagi Pelaku UMKM

Authors

  • Alem Febri Sonni Program Studi Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Poilitik, Universitas Hasanuddin http://orcid.org/0000-0002-6785-5033
  • Fahira Nurul Ichzza Program Studi Statistika, Fakultas Matematika dan Ilmu Pengetahuan Alam, Universitas Hasanuddin

DOI:

https://doi.org/10.20956/jpmh.v2i2.16115

Keywords:

Digital Marketing;, UMKM;, service;, community;, education

Abstract

Real-life work education is one of a form of off-campus education to give students a learning experience, such as by living in a community. Students are thus expected to be able to face and address the development problems of the community. The covid-19 pandemic changes all social activity around the world, restricts direct interaction and must provide both physical and social distance, and cannot assemble to prevent the spread of this virus It turns out that from the digital marketing educational videos that have been made, there are still many UMKM  who do not know how to sell their products on digital media.

References

Badan Pusat Statistik Provinsi Sulawesi Selatan. Pertumbuhan Ekonomi Sulawesi gySelatan 2020[Internet]. Makassar. 2021 [cited 8 Agustus 2021]. Available from: https://www.sulsel.bps.go.id/pressrelease/2021/05/05/591/pertumbuhan-ekonomi-sulawesi-selatan-triwulan-i--2021

Bank Indonesia. Laporan Perekonomian Provinsi Sulawesi Selatan Mei 2021. Makassar, Indonesia. 2021.

Jannah FM. Peningkatan Ekonomi Di Tengah Pandemi Dalam Menunjang Pergerakan Pertumbuhan Ekonomi Di Surabaya. Jurnal Informasi Penelitian. 2020;1(7);1427-2.

Pusat Pengembangan Kuliah Nyata (P2KKN) Universitas Hasanuddin. Panduan Teknis Kuliah Kerja Nyata (KKN) Tematik Program Merdeka Belajar Kampus Merdeka “Peningkatan Peran Mahasiswa KKN Unhas dalam Mewujudkan Masyarakat Sehat Ekonomi Bangkit di Masa Pendemi Covid-19 Tahun 2021”. 2021

Wuryandani D. Dampak Pandemi Covid-19 Terhadap Pertumbuhan Ekonomi Indonesia 2020 dan Solusinya. Kajian Singkat Terhadap Isu Aktual dan Strategis. 2020; 7(15);19-4.

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Published

2021-09-30

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