Pembuatan Desain Kemasan Produk Inovasi di Kelurahan Benjala, Kecamatan Bonto Bahari Kabupaten Bulukumba
DOI:
https://doi.org/10.20956/jpmh.v4i1.25573Keywords:
Packaging Design, Product Packaging, Benjala WardAbstract
Packaging is a container that is used to protect products, marketing tools, building brand identity, and attract buyers so as to increase sales. This packaging design was created to maintain product quality and in order to increase the attractiveness of the products developed by Hasanuddin University KKNT 109 students in Benjala ward. The creation process of this product packaging design begins with design making on January 14, 2023, until the packaging manufacturing process on January 20, 2023, and it continues with a product design and packaging presentation to the Benjala ward community on January 26, 2022. The modelling of this product packaging design is expected to be an inspiration and also to stimulate the community to continue their innovation in empowering local products and increasing the economic activities of the people in the Benjala ward.
References
Alyani, N. (2019). Pengaruh Kemasan (Packaging) Terhadap Minat Beli Konsumen Tahun 2017 - 2018 Home Industry Cutecake Jl. Nyai Enat Palangka Raya. https://jurnal.unsil.ac.id/index.php/jem/article/view/313
Mufreni, A. N. (2016). Pengaruh Desain, Bentuk Kemasan dan Bahan Kemasan Terhadap Minat Beli Konsumen (Studi Kasus Teh Serbuk Tocha). Jurnal Ekonomi Manajemen Universitas Siliwangi, 2, 4.
Muhammad Amin Sulaiman,F.M. (2020). Profil Daerah Kabupaten Bulukumba Tahun 2020. Bulukumba : Badan Perencanaan Pembangunan Daerah Kabupaten Bulukumba.
P2KKN Unhas (2023). Jurnal Pengabdian Masyarakat Hasanuddin (JPMH). Pedoman Penulisan Artikel Pengabdian Masyarakat.
