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Abstract
Pemerintah Indonesia telah menyusun kebijakan nasional yang membatasi promosi susu formula bayi di kalangan tenaga kesehatan, yang merupakan adopsi dari International Code of Marketing of Breastmilk Subtitues. Walaupun telah dikeluarkan kebijakan-kebijakan tersebut, tetapi masih dijumpai berbagai pelanggaran di kalangan tenaga kesehatan. Tujuan penelitian ini adalah untuk menganalisis faktor-faktor yang berhubungan dengan tindakan bidan terhadap kebijakan menyusui. Desain penelitian ini adalah cross sectional study. Penelitian dilakukan pada bulan Januari-April 2015 di Kota Bogor. Pada penelitian ini terdiri dari 39 bidan dan 76 ibu bayi. Pengetahuan bidan terhadap isi kebijakan tergolong rendah sedangkan sikap dan tindakan bidan tergolong baik. Variabel-variabel yang menunjukkan hubungan yang signifikan dengan tindakan bidan adalah lama pengalaman praktik, tempat kerja, tingkat pengetahuan dan sikap. Usia dan pendidikan bidan merupakan variabel yang tidak berhubungan signifikan dengan tindakan bidan. Lama pengalaman praktik, tempat kerja, tingkat pengetahuan dan sikap merupakan faktor-faktor yang berhubungan dengan tindakan bidan terhap pesan-pesan dalam kebijakan.
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