Integrating Bibliometric Analysis Using VosViewer and Path Analysis to Model Farmer Loyalty

Viky Iqbal Azizul Alim; Candra Rezzining Wulat Sariro Weni Utomo; Arifin Arifin; Firdha Mahrifatul Zana

doi:10.20956/1tmzsm24

Authors

Viky Iqbal Azizul Alim Universitas Negeri Malang
Candra Rezzining Wulat Sariro Weni Utomo Departement Statistics, Brawijaya University
Arifin Arifin Departement Mathematics, State University of Malang
Firdha Mahrifatul Zana Departement Mathematics, State University of Malang

DOI:

https://doi.org/10.20956/1tmzsm24

Keywords:

Bibliometric Mapping, Bootstrap Resampling, Path Analysis, Systematic Literature Review

Abstract

This study aims to develop a comprehensive model of farmer loyalty by integrating bibliometric mapping and path analysis. A Systematic Literature Review (SLR) combined with bibliometric analysis using VOSviewer was conducted on 434 Scopus-indexed documents to identify key variables. The results revealed that farmer needs is a dominant variable with strong relevance in the research network. Based on these findings, a path analysis model was constructed to examine the relationships among farmer needs, farmer success, and farmer loyalty. The results indicate that farmer needs and farmer success have a significant direct effect on farmer loyalty. Furthermore, farmer success partially mediates the relationship between farmer needs and farmer loyalty, indicating both direct and indirect influences. The model evaluation shows a high coefficient of total determination (=0.9340), suggesting that 93.40% of the variation in farmer loyalty can be explained by the proposed model. This study contributes methodologically by integrating bibliometric mapping with statistical modeling and provides practical insights for improving farmer loyalty through the fulfillment of farmer needs and support for agricultural success.

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