Promosi Kesehatan “Sadari” Menggunakan Instagram pada Mahasiswi Non Kesehatan Universitas Andalas
Abstract
The incidence of breast cancer in West Sumatra Province ranks third out of 34 provinces in Indonesia,
with an estimated number of 2,285 breast cancer patients. Based on the initial study, 18 out of 30 female students
learned about the term Breast Self Examination (BSE), but 14 people have never done BSE. Health promotion
innovation efforts involving the use of social media Instagram is needed to improve knowledge, attitudes, and
perceptions of the usefulness of technology in reducing the incidence of breast cancer. The purpose of this study is
to measure the effect of BSE health promotion through Instagram social media on increasing knowledge, attitudes,
and perceptions of the usefulness of technology in Andalas University students. The type of research is quasi
experiment with a non equivalent pretest post test design approach. The sample in this research are non medical
student of Andalas University amounted to 61 people. The result of the research, there was differences in the
average score of knowledge, attitudes, and perceptions of the usefulness of the respondents technology before and
after BSE health promotion using Instagram social media (p value <0.05) and Instagram can provide convenience
to users in disseminating health information visually as widely as possible with an attractive appearance.
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