Article Sidebar
Main Article Content
Abstract
Latar Belakang: Health tourism merupakan sektor strategis yang berpotensi meningkatkan perekonomian dan kualitas layanan kesehatan secara simultan. Khususnya di Makassar, Sulawesi Selatan, integrasi pariwisata dan kesehatan dapat menjadi pendekatan inovatif untuk memperkuat peran daerah sebagai pusat pertumbuhan kawasan timur Indonesia. Tujuan: Menganalisis persepsi dan kesiapan pelaku pariwisata dan tenaga kesehatan terhadap pengembangan health tourism di Sulawesi Selatan, khususnya Makassar. Metode: Pendekatan kuantitatif dengan metode survei. Jumlah responden sebanyak 105 orang yang terdiri dari berbagai latar belakang, baik dari sektor kesehatan maupun pariwisata. Data dikumpulkan melalui kuesioner yang mencakup aspek persepsi, pemahaman, dan kesiapan terhadap health tourism. Data dianalisis secara deskriptif kuantitatif untuk menilai tren dan pola jawaban. Hasil: Hasil menunjukkan bahwa sebagian besar responden (69,5%) memilih puskesmas sebagai layanan kesehatan utama, dan 75,2% telah memiliki asuransi kesehatan. Sebanyak 75,2% responden pernah mendengar tentang health tourism, dan 81,9% memahami pengertiannya dengan benar. Mayoritas responden menyatakan bahwa health tourism dapat meningkatkan kualitas hidup dan ekonomi masyarakat serta mendukung integrasi antara sektor kesehatan dan pariwisata. Sebanyak 96,2% menyatakan kesiapan jika Makassar dijadikan destinasi health tourism. Kesimpulan: Temuan ini menunjukkan potensi besar pengembangan health tourism di Makassar dengan dukungan dari masyarakat dan tenaga profesional.
Keywords
Article Details
Copyright (c) 2025 by author
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
- Every manuscript submitted to must observe the policy and terms set by the Hasanuddin Journal of Public Health (HJPH).
- Publication rights to manuscript content published by the Journal of Public Health is owned by the journal with the consent and approval of the author(s) concerned. (download copyright agreement)
- Complete texts of electronically published manuscripts can be accessed free of charge if used for educational and research purposes according to copyright regulations.
Hasanuddin Journal of Public Health Universitas Hasanuddin is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
References
- 1. Connell, J. Medical Tourism: Trends and Opportunities. Tourism Management. 2013;34: 1–14. https://doi.org/10.1016/j.tourman.2012.08.001
- 2. Han, H., & Hyun, S. S. Customer Retention in The Medical Tourism Industry: Impact of Quality, Satisfaction, Trust, and Price Reasonableness. Tourism Management. 2015;46:20–29. https://doi.org/10.1016/j.tourman.2014.06.003
- 3. Smith, M., & Puczko, L. Health Tourism in Eastern Europe: Opportunities and Challenges. Journal of Tourism Futures. 2020;6(3):245-260.
- 4. Crooks, V. A., Kingsbury, P., Snyder, J., & Johnston, R. What is Known About The Patient’s Experience of Medical Tourism? A Scoping Review. BMC Health Services Research. 2010;10(266). https://doi.org/10.1186/1472-6963-10-266
- 5. Heung, V. C. S., Kucukusta, D., & Song, H. A Conceptual Model of Medical Tourism: Implications for Future Research. Journal of Travel & Tourism Marketing. 2010;27(3):236–251. https://doi.org/10.1080/10548401003744677
- 6. Supriyadi, A., & Rahmawati, R. Potensi dan Tantangan Pengembangan Wisata Kesehatan di Sulawesi Selatan. Jurnal Pariwisata Indonesia,. 2021;16(2), 45–56.
- 7. Rogers, E. M. Diffusion of Innovations (5th ed.). New York: Free Press; 2003.
- 8. Lee, C., & Kim, J. Barriers to Medical Tourism Development in South Korea. Asia Pacific Journal of Tourism Research. 2020;25(8):872-885.
- 9. Wongkit, M., & McKercher, B. Challenges in Health Tourism Education in Thailand. Tourism Review. 2019;74(4):892-904.
- 10. Zeithaml, V. A. Consumer Perceptions of Price, Quality, and Value. Journal of Marketing. 1988;52(3):2-22.
- 11. Han, H., et al. Stakeholders’ Perceptions of Medical Tourism Development in Malaysia. Tourism Management. 2021;84:104280.
- 12. Pocock, N. S., & Phua, K. H. Medical Tourism and Policy Implications for Health Systems. Health Policy. 2022;126(5):456-462.
- 13. Ajzen, I. The Theory of Planned Behavior. Organizational Behavior and Human Decision Processes. 1991;50(2):179-211.
- 14. Kim, S., et al. Health tourism and Technology Adoption in Japan. Journal of Travel Research. 2023;62(4):789-805.
- 15. Smith, M., & Puczkó, L. Health, Tourism and Hospitality: Spas, Wellness and Medical Travel (2nd ed.). Routledge; 2014. https://doi.org/10.4324/9780203084267
- 16. Davis, F. D. Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology. MIS Quarterly. 1989;13(3):319-340.
- 17. Zhang, Y., et al. Perceptions and Attitudes Toward Medical Tourism in China. International Journal of Tourism Research. 2022;24(3):456-467.
- 18. Medhekar, A., et al. Challenges in Medical Tourism Development in India. Journal of Hospitality and Tourism Management. 2021;46:312-321.
References
1. Connell, J. Medical Tourism: Trends and Opportunities. Tourism Management. 2013;34: 1–14. https://doi.org/10.1016/j.tourman.2012.08.001
2. Han, H., & Hyun, S. S. Customer Retention in The Medical Tourism Industry: Impact of Quality, Satisfaction, Trust, and Price Reasonableness. Tourism Management. 2015;46:20–29. https://doi.org/10.1016/j.tourman.2014.06.003
3. Smith, M., & Puczko, L. Health Tourism in Eastern Europe: Opportunities and Challenges. Journal of Tourism Futures. 2020;6(3):245-260.
4. Crooks, V. A., Kingsbury, P., Snyder, J., & Johnston, R. What is Known About The Patient’s Experience of Medical Tourism? A Scoping Review. BMC Health Services Research. 2010;10(266). https://doi.org/10.1186/1472-6963-10-266
5. Heung, V. C. S., Kucukusta, D., & Song, H. A Conceptual Model of Medical Tourism: Implications for Future Research. Journal of Travel & Tourism Marketing. 2010;27(3):236–251. https://doi.org/10.1080/10548401003744677
6. Supriyadi, A., & Rahmawati, R. Potensi dan Tantangan Pengembangan Wisata Kesehatan di Sulawesi Selatan. Jurnal Pariwisata Indonesia,. 2021;16(2), 45–56.
7. Rogers, E. M. Diffusion of Innovations (5th ed.). New York: Free Press; 2003.
8. Lee, C., & Kim, J. Barriers to Medical Tourism Development in South Korea. Asia Pacific Journal of Tourism Research. 2020;25(8):872-885.
9. Wongkit, M., & McKercher, B. Challenges in Health Tourism Education in Thailand. Tourism Review. 2019;74(4):892-904.
10. Zeithaml, V. A. Consumer Perceptions of Price, Quality, and Value. Journal of Marketing. 1988;52(3):2-22.
11. Han, H., et al. Stakeholders’ Perceptions of Medical Tourism Development in Malaysia. Tourism Management. 2021;84:104280.
12. Pocock, N. S., & Phua, K. H. Medical Tourism and Policy Implications for Health Systems. Health Policy. 2022;126(5):456-462.
13. Ajzen, I. The Theory of Planned Behavior. Organizational Behavior and Human Decision Processes. 1991;50(2):179-211.
14. Kim, S., et al. Health tourism and Technology Adoption in Japan. Journal of Travel Research. 2023;62(4):789-805.
15. Smith, M., & Puczkó, L. Health, Tourism and Hospitality: Spas, Wellness and Medical Travel (2nd ed.). Routledge; 2014. https://doi.org/10.4324/9780203084267
16. Davis, F. D. Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology. MIS Quarterly. 1989;13(3):319-340.
17. Zhang, Y., et al. Perceptions and Attitudes Toward Medical Tourism in China. International Journal of Tourism Research. 2022;24(3):456-467.
18. Medhekar, A., et al. Challenges in Medical Tourism Development in India. Journal of Hospitality and Tourism Management. 2021;46:312-321.