Factors that Influence the Satisfaction and Loyalty of Palm Sugar Craftsmen toward the Social Enterpreneurship Model at CV Agro Berdikari
Main Article Content
Abstract
The research aimed to: (1) identify the social entrepreneurship cooperation model of CV Agro Berdikari, which is applied to palm sugar craftsmen. (2) Analyzing the factors that influence the satisfaction of palm sugar craftsmen towards the social entrepreneurship cooperation model at CV Agro Berdikari. (3) Analyzing the factors that influence the loyalty of palm sugar craftsmen towards the social entrepreneurship cooperation model at CV Agro Berdikari. (4) Analyzing the influence of palm sugar craftsmen's satisfaction on loyalty to CV Agro Berdikari. The research method used was qualitative and quantitative, using a survey method. The sample calculation used the proportional stratified random sampling method with 60 respondents. Data were collected using questionnaires, interviews, observations, and documentation. The data analysis used is descriptive and PLS-SEM. The results of the research indicate that: (1) The social entrepreneurship model applied by CV Agro Berdikari to the mentored craftsmen is in the form of programs that provide economic and social benefits. (2) Factors that influence the satisfaction of palm sugar craftsmen towards the social entrepreneurship model at CV Agro Berdikari are service quality, convenience, selling price, social support, and social business assistance. (3) Factors that influence the loyalty of palm sugar craftsmen towards the social entrepreneurship model at CV Agro Berdikari are service quality, social support, and social business assistance, while convenience and selling price do not have a positive and significant effect on loyalty. (4) The effect of palm sugar craftsman satisfaction on loyalty to CV Agro Berdikari is not positive and not significant.
Article Details
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
This works is under Creative Commons Attribution LicenseReferences
Alperstedt, G. D., Andion, C., & Pires, P. K. (2023). From Social Enterprises to Impact Businesses: Examining the Theoretical Debate Toward Social Innovation. REGEPE Entrepreneurship and Small Business Journal, 12(2), 1-13. https://doi.org/10.14211/regepe.esbj.e2264
Andrianto, Y., & Zawawi. (2024). Pengaruh Lokasi, Persepsi Harga, Dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan Di Fore Coffee Shop Surabaya. Jurnal Lentera Bisnis, 13(2), 1142–1151. https://doi.org/10.34127/jrlab.v13i2.1146
Badan Pusat Statistik. (2024). Luas Tanaman Perkebunan Menurut Provinsi, 2023. In (BPS - Statistics Indonesia). https://www.bps.go.id/id/statistics-table/2/MTMxIzI=/luas-tanaman-perkebunan-menurut-provinsi--ribu-hektar-.html
Barclay, D., Higgins, C., & Thomsons, R. (1995). The Partial Least Squares (PLS) Approach to Causal Modeling, Personal Computer Adoption and Use as an Illustration. New York: Technology Studies.
Direktorat Jenderal Pengembangan Ekspor Nasional. (2017). Peluang Ekspor Gula Semut. Warta Ekspor, 1–19. http://djpen.kemendag.go.id
Duryadi. (2021). Metode Penelitian Ilmiah, Metode Penelitian Empiris, Model Path Analysis dan Analisis Menggunakan SmartPLS. Semarang: Yayasan Prima Agus Teknik.
Erdiansyah. (2024). Gula Semut Pemanis Rendah Glikemik yang Menjanjikan. Pusat Perpustakaan dan Literasi Pertanian, 2(2), 16–20.
Fatihudin, D., & Firmansyah, M. A. (2019). Pemasaran Jasa (Strategi Mengukur Kepuasan dan Loyalitas Pelanggan). Surabaya: Deepublish.
Fikry, H., Sumarso, & Muflihah, N. (2024). Pengaruh Kualitas Pelayanan Terhadap Loyalitas dengan Variabel Mediator Kepuasan Konsumen Menggunakan SEM-PLS. Jurnal Ilmiah Sain dan Teknologi, 2(10), 254–274.
Gusriani, H., Asful, F., & Zulvera, Z. (2023). Perspektif Kewirausahaan Sosial dalam Kelompok Usaha Nata de Coco Sejahtera Mandiri di Nagari Balai Baiak III Koto, Kabupaten Padang Pariaman. Jurnal Pertanian Khairun, 2(1), 110–118. https://doi.org/10.33387/jpk.v2i1.6282
Hair, J. F., Hult, G. T., Ringle, C. M., Sarstedt, M., Dankas, N. P., & Ray, S. (2021). Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R: A Workbook. In Springer. https://doi.org/10.1080/10705511.2022.2108813
Hardisman. (2021). Analisis Partial Least Square Structural Equation Modelling (PLS-SEM). Padang: Bintang Pustaka Madani.
Hermawati, A., Mas, N., & Iswari, H. R. (2023). Kewirausahaan II Kewirausahaan Sosial untuk Perubahan Positif. Malang: Scopindo Media Pustaka.
Hestiningtyas, I. D., Putri, D. D., & Nurdiani, U. (2022). Pengaruh Kemitraan terhadap Loyalitas Anggota Kelompok Tani Lereng Slamet dengan PT Indo Agroforestry di Desa Sunyalangu Kecamatan Karanglewas Kabupaten Banyumas. Jurnal Ekonomi Pertanian dan Agribisnis, 6(3), 994-1007. https://doi.org/10.21776/ub.jepa.2022.006.03.20
Putri, D. D. (2020). Studi Komparatif Pendapatan, Biaya dan Kelayakan Usaha Agroindustri Gula Semut pada Setiap Pelaku Rantai Pemasaran. SEPA: Jurnal Sosial Ekonomi Pertanian Dan Agribisnis, 17(1), 65. https://doi.org/10.20961/sepa.v17i1.42878
Rahadi, D. R. (2023). Pengantar Partial Least Squares Structural Equation Model (PLS-SEM) 2023. Tasikmalaya: CV. Lentera Ilmu Madani.
Rifqi, B. F., Sulistianingsih, E., & Imro’ah, N. (2024). Moderated Pls-Sem : Peran Ihsg Sebagai Moderator di Antara Rasio Keuangan dan Nilai Perusahaan Perbankan. Jurnal Buletin Ilmiah Math. Stat. dan Terapannya (Bimaster), 13(5), 679–688.
Santos, F. M. (2010). A Positive Theory of Social Entrepreneurship. In INSEAD. https://doi.org/10.1007/s10551-012-1413-4
Setiabudhi, H., Suwono, Setiawan, Y. A., & Karim, S. (n.d.). Analisis Kuantitatif dengan Smart PLS 4. Purwokerto: Borneo Novelty Publishing.
Wardah, S., & Hilda, A. (2022). Model Rantai Pasok dan Nilai Tambah Gula Semut Kelapa (Studi Kasus: Kelompok Tani). Jurnal Teknologi Agro-Industri, 9(1), 1–8. https://doi.org/10.34128/jtai.v9i1.145
Yuhana, Setiawan, D., & Utomo, P. E. P. (2024). Analisis Sistem E-Dimas Universitas Jambi dengan Pendekatan HOT-FIT Model. Jurnal Sistem Informasi Bisnis, 14(1), 77–87. https://doi.org/10.21456/vol14iss1pp77-87
Yunus, M. (2017). A World of Three Zeros: The New Economics of Zero Poverty, Zero Unemployment, and Zero Net Carbon Emissions. Public Affairs.