Local language programs in cultural radios to maintain Indonesian national identity

Authors

  • Dwi Wahyuningtyas Universitas Pembangunan Nasional Veteran Jawa Timur, Indonesia
  • Ade Kusuma Universitas Pembangunan Nasional Veteran Jawa Timur, Indonesia
  • Roziana Febrianita Universitas Pembangunan Nasional Veteran Jawa Timur, Indonesia
  • Zainal Abidin Achmad Universitas Pembangunan Nasional Veteran Jawa Timur, Indonesia http://orcid.org/0000-0001-8580-761X

DOI:

https://doi.org/10.31947/etnosia.v6i1.11973

Keywords:

cultural radio, local culture, national identity, virtual ethnography

Abstract

Private radio, which relies on programs with local cultural content in local languages, affects the success of reaching large audiences and financial benefits. In East Java, four private radios have the advantage of local cultural programs, namely Radio Jodhipati FM in Nganjuk, Radio Sritanjung FM in Banyuwangi, Radio Nada FM Sumenep, and Radio Media FM in Surabaya. This study aims to determine what cultural programs can increase the number of listeners and profitability on the four cultural radios. Furthermore, to find out why listeners like local cultural programs of each radio. This research on broadcast content on four cultural radios uses virtual ethnographic methods by collecting data, both offline and online. Researchers are involved in broadcasting activities on four cultural radios (offline) and listener interaction activities in the virtual world (online), namely Facebook and WhatsApp. This study conducted interviews with twelve informants representing radio management, local cultural figures, and loyal listeners. The results showed that each radio has excellent cultural programs with a solid appeal to maintain listener loyalty. The four cultural radios involve cultural experts in designing cultural programs. Listeners try to maintain local tastes because they realize that love for local culture is a strengthening of national identity, which is the richness of Indonesian culture.

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Author Biographies

Dwi Wahyuningtyas, Universitas Pembangunan Nasional Veteran Jawa Timur, Indonesia

Faculty of Law, Universitas Pembangunan Nasional Veteran Jawa Timur, Surabaya, Indonesia. 

Ade Kusuma, Universitas Pembangunan Nasional Veteran Jawa Timur, Indonesia

Communication Science Department, Universitas Pembangunan Nasional Veteran Jawa Timur, Surabaya, Indonesia.

Roziana Febrianita, Universitas Pembangunan Nasional Veteran Jawa Timur, Indonesia

Communication Science Department, Universitas Pembangunan Nasional Veteran Jawa Timur, Surabaya, Indonesia. 

Zainal Abidin Achmad, Universitas Pembangunan Nasional Veteran Jawa Timur, Indonesia

Communication Science Department at the Faculty of Social and Political Sciences, Universitas Pembangunan Nasional Veteran Jawa Timur, Indonesia.  

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Published

2021-05-17

How to Cite

Wahyuningtyas, D. ., Kusuma, A. ., Febrianita, R. ., & Achmad, Z. A. (2021). Local language programs in cultural radios to maintain Indonesian national identity. ETNOSIA : Jurnal Etnografi Indonesia, 6(1), 47 - 65. https://doi.org/10.31947/etnosia.v6i1.11973

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Research Article